Sebastian Fort del Rio

I am a product and data professional from Peru working at the intersection of technology and financial services. My experience has focused on helping banks build better digital products, use data more effectively, and improve how customers interact with financial services.

Before pursuing my MBA at the University of Michigan Ross School of Business, I worked in product and digital transformation roles in the banking sector in Peru. These experiences gave me a close view of how large financial institutions operate and the challenges involved in modernizing products, processes, and customer experiences.

At Ross, I was a Dean’s Fellow. During the program, I deepened my interest in product management, digital transformation, and data-driven decision making, focusing on how financial institutions can use technology and analytics to design better digital experiences and develop more customer-centric financial products.

Today, I work as a Product Owner for Data & Advanced Analytics at Banco de Crédito del Perú (BCP), where I focus on the data ecosystem behind the bank’s Qore loyalty program. My work involves building data and analytics capabilities that support customer engagement, loyalty strategies, and product growth across the bank’s digital channels.