Marketing Management

Course Code
MKT 533
Hours
2.25 hours
Type
Core
Offered
  • Fall 20 (A)
Prerequisites
No credit in MKT 501 or 502 or 503

Marketing Management --- This course is concerned with understanding 1) an entity's own goals and abilities and 2) its potential and existing customers and competitors as bases for setting objectives and making decisions about products, services, pricing, promotion, and distribution. The ability to analyze current situations and objectives, recognize impediments, and generate solutions is the foundation for creating, achieving, and maintaining competitive advantage. This is a management-oriented course designed to give students an integrative framework for analyzing marketing programs and making marketing decisions. Leveraging the Business School's action-based learning approach, student teams take an active part in course development by creating cases based on their own areas of interest. The course consists of a mixture of lectures, student case presentations, in-class exercises, and a case-based final examination.

Taught By
S Sriram
  • Associate Professor of Marketing
  • Michael R. and Mary Kay Hallman Faculty Fellow
Sriram’s research interests are in the areas of brand and product portfolio management, monetizing content, and healthcare. Substantively, his...