Professional Capstone - Social and Environmental Responsibility and Marketing

Capstone - Social and Environmental Responsibility and Marketing --- This course will cover interactions between society and marketing and marketing's role and responsibility (in both environmental and social issues) in society. We will take a triple bottom line (People, Planet, Profit) perspective when evaluating these interactions. As such, the impact of social and environmental concerns on marketing actions, consumer behavior and company performance will be discussed in detail. Diverse perspectives from business ethics, strategy, economics, psychology, and sociology will help students adopt different lenses while analyzing a complex array of contemporary marketing issues.