Strategic Communication and Executive Presence

Course Code
BCOM 570

Hours
1.5 hours
Type
Elective
Offered
F26(B)
Prerequisites
Business Communication Milestone Completed

Strategic Communication and Executive Presence --- In today's technology-enabled workplace, executive presence is a critical communication skill. It's the ability to project credibility, clarity and conviction that inspires confidence and drives action. This course develops the advanced communication skills required to project executive presence, strengthen your professional reputation, and lead with influence - whether in high-stakes meetings, presentations, or digital platforms. You will learn to integrate strategic message design, persuasive storytelling, and confident delivery across written, oral, and visual modalities. A key component of the course is the use of AI as a communication partner - to analyze tone, strengthen clarity, and refine strategic framing while maintaining authenticity and human judgment. Through hands-on exercises, realistic simulations, and continuous feedback, you will build a compelling leadership communication style to inform influence, and inspire across in any setting.

Please note that the prerequisites for this course will be updated to be "Completion of the Business Communication Requirement." 

If you cannot register for this course, please fill out the permission form here to request instructor permission: https://teamdynamix.umich.edu/TDClient/134/Portal/Requests/ServiceDet?I…