Strategies for Growth
Course Code
WMBA 602Hours
2.25 hoursType
ElectiveOffered
- Spring 20
- Spring 21
Strategies for Growth --- A major challenge facing most companies (and business units) is how to grow the organization. This course will develop a framework for determining the direction of growth: market penetration, globalization, vertical integration, related diversification and unrelated diversification, and the mode of growth: organic growth, alliances, and mergers and acquisitions. The organizational challenges in implementing the growth strategy will also be discussed.
Taught By