Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of improving firm strategy and better understanding consumer behavior. Substantively, her research focuses on matching markets, platform design, advertising, and behavioral economics. Her research has been published in journals such as Marketing Science, Journal of Marketing Research, and Management Science.

Professor Fong earned her Ph.D. in Marketing from Stanford University, and her BS in Computer Science from the California Institute of Technology. Prior to joining Ross, she worked in product management at Fitbit.


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