Jessica Fong

Jessica Fong

  • Assistant Professor
Education
  • PhD Stanford University 2019
  • BS California Institute of Technology 2014

Contact Information

Phone
(734) 763-4212
Email
Room
R5466

Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of improving firm strategy and better understanding consumer behavior. Substantively, her research focuses on matching markets, platform design, advertising, and behavioral economics. She earned her Ph.D. in Marketing from Stanford University, and her BS in Computer Science from the California Institute of Technology. Prior to joining Ross, she worked in product management at Fitbit.

 

Authors
Fong, J., Hunter, M.
Published Date
2022

Source

Marketing Science
Volume: 
41
Issue: 
1
Pages: 
33-50

Related Links