AM General LLC

Auburn Hills, MI;South Bend, IN
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Project Goal
Analyze new growth opportunities in adjacent commercial markets that would leverage AM General's specialized military vehicle core competencies and expand their footprint through strategic acquisitions and/or partnerships.

Faculty Advisors

Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
Chantel Lenard
  • Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business...

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