Amcor Rigid Plastics

Project Goal
Developing a strategic plan to convert the U.S. liquor/spirits market that is currently utilized on-premise in restaurants and bars from glass to plastic.

Faculty Advisors

Eric Svaan
  • Lecturer of Technology and Operations
Eric Svaan has taught a wide variety of Operations Management courses in MBA, MSCM, BBA and executive programs at the University of Michigan since...

More MAP Successes

New York, NY
Establish a long-term strategy for growth and diversification.
Tel Aviv, Israel
Devise a market entry strategy for the OTC Acne Kit in the US.
Jackson, MI
Design a strategic framework to help Consumers Energy identify and prioritize big data analytics opportunities.