AT&T

Bothell, WA
Share
Project Goal
Evaluate new business opportunities to drive digital revenue from US business mobility customers.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
MAP Type
ExecMAP
Industry
Class Year
2021

More MAP Successes

Lima, Peru
Determine a brand positioning and online marketing strategy for a new lodge.
Tel Aviv, Israel;Los Angeles,CA
Formulate a growth plan for Kamedis to assess and be ready for an approaching major alliance and potential M&A candidates as opportunities are possible. ...
Limerick, Ireland
Formulate the strategic direction and business model development for SportsTech Ireland.