Bank of America Merrill Lynch

New York, NY
Share
Project Goal
Drive effective solutions via data analysis to recurring issues between global market operations and institutional clients.

Faculty Advisors

Cindy Soo
  • Assistant Professor of Finance
Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...

More MAP Successes

Broomfield, CO; Brighton, MI and Wilmot, WI
Develop a strategic marketing plan to drive growth of season pass sales and destination visitation from urban markets.
Seattle, WA
Analyze and interpret how similar global organizations execute a multibrand strategy in a single geographic market.
Battle Creek, MI
Build a pipeline of breakthrough and transforming food ideas in digestive wellness to help people live a better life.