Barcode Diagnostics Ltd.

Jerusalem, Israel
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Project Goal
Formulate a comprehensive marketing plan for the companyÕs clinical decision system support tool in breast cancer.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
MAP Type
Weekend MAP
Industry
Class Year
2019

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