Barcode Diagnostics Ltd.

Jerusalem, Israel
Share
Project Goal
Formulate a comprehensive marketing plan for the companyÕs clinical decision system support tool in breast cancer.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
MAP Type
Weekend MAP
Industry
Class Year
2019

More MAP Successes

Tel Aviv, Israel
Initiate a strategy and marketing plan for the launch of a psoriasis kit in the US market.
Oakland, CA
Devise an easily implementable performance evaluation system that provides staff with opportunities for professional growth and development.
Detroit, MI
Recommend how the Detroit Police Department should structure and scale Project Green Light across the entire city.