Blink Energy

Haifa, Israel

Project Goal

Formulate a three-year U.S. market entry action plan for Blink Energy technology to enter the ocular devices market.

Faculty Advisors

Lecturer of Strategy and Entrepreneurship

Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Addis Ababa, Ethiopia

Design a comprehensive business plan for an emerging biomedical waste company focusing on operational design.

Detroit, MI

Craft a vertical diversification strategy, which considers the addition of strategically related business lines.

Ypsilanti, MI

Refine and test a new business model for ACM to generate revenue in the advanced Connected and Autonomous Vehicle space.