Brunswick Corporation

Ft. Wayne, IN
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Project Goal
Investigate strategies to improve boat ownership and operation experiences for novice boaters.

Faculty Advisors

Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Industry
Class Year
2019

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