Brunswick Corporation

Ft. Wayne, IN
Share
Project Goal
Investigate strategies to improve boat ownership and operation experiences for novice boaters.

Faculty Advisors

Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...
Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Industry
Class Year
2019

More MAP Successes

Buena Park, CA and Wakayama City, Japan
Develop strategic plans to penetrate new markets for Noritsu's photofinishing equipment and technical service divisions.
Peru and Japan
Formulate a winning Japanese corporate and marketing strategy and develop a three year market entry and growth plan for this market.
Ann Arbor, MI
Investigate and develop a business plan to create solar farms on airport grounds.