Cass Winery + Vineyard

Paso Robles, CA, USA
Project Goal
Take a look at two connected businesses, Cass Winery and Vineyard, and do an analysis on the business to determine key initiatives that will help the business to attain its goals. Identifying risks, show best practices in industry, identify key distribution networks – direct to consumer, on line sales, on site sales, off site events.

Faculty Advisors
Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.
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