CertifID LLC

Grand Rapids, MI
Share
Project Goal
Evaluate and improve the CertifID business model and asses the growth potential in the current target market as well as future markets of expansion.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
MAP Type
ExecMAP
Industry
Class Year
2017

More MAP Successes

Dublin, Ireland
Evolve the business to meet current market needs.
New York, NY
Review new innovations that will increase revenue and improve the fan experience and develop a strategic plan that looks at monetization of the game of baseball.
Detroit, MI
Review and assess the DSO? current fundraising and endowment-project strategy with a specific focus on the DSO? story and storytelling capabilities to increate endowment.