Cummins

Charleston, SC

Project Goal

Assess the market viability of a new product and determine the go-to-market strategy

MAP Type

Function

Region

Class Year

More MAP Successes

Singapore

Develop a market analysis and market-entry strategy.

New York, NY

Drive effective solutions via data analysis to recurring issues between global market operations and institutional clients.

Finland, United States and Canada

Assess North America's log home market and present a three-year strategic plan with market entry options.