Dexcom

San Diego, CA
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Project Goal
Formulate a detailed three year strategic market entry plan for a new sensor in the U.S. market.

Faculty Advisors

Len Middleton
  • Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.
Mike Johnson
  • LEO Intermittent Lecturer
Dr. Johnson is an Entrepreneur in Residence and Lecturer in Entrepreneurial Studies at the Zell Lurie Institute for Entrepreneurial Studies, and...
Industry
Class Year
2020

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