Dexcom

San Diego, CA, USA

Project Goal

Formulate a detailed five-year strategic U.S. market entry plan for enhanced software offerings

Faculty Advisors

Waldo O. Hildebrand Professor of Risk Management and Insurance

Professor of Business Economics and Public Policy

Tom Buchmueller is a health economist who is an expert on the economics of health insurance and related public policies. He has done extensive...

John Silberholz

Assistant Professor for Technology and Operations

John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Brown-Forman

Louisville, KY, USA

Conduct a deep analysis of celebrity-backed brands, both successful and unsuccessful, from the last ten years to inform future marketing strategies for Spirits, and Brown-Forman at large

Lullaby Lane

Toledo, OH

Draft a strategic growth plan and financial model to scale business for greater annual sales.

Sun Life Financial

Toronto, Canada

Analyze Sun Life's creditor insurance business, craft a customer value proposition, and make recommendations for how Sun Life can grow this business line.