Electronic Arts

Redwood City, CA
Project Goal
Future convergence of digital entertainment & opportunities with GenZ.
Faculty Advisors
Cheng Gao
Cheng Gao
Assistant Professor of Strategy
Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...
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Chantel Lenard
Chantel Lenard
Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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MAP Type
Full-Time MBA MAP
Industry
Media/Entertainment/Sports
Function
Strategic Planning
Region
United States: West
Class Year
2021
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