Experian
Costa Mesa, CA
Project Goal
Optimize use of three global programs to increase pace of innovation and the quantity of new, high-valued products delivered to the market.
Faculty Advisors
MAP Type
Industry
Function
Region
Class Year
More MAP Successes
Santa Clara, CA; Beijing, China and Shanghai, China
Devise a to-to-market strategy and execution plan that will support a successful launch in China.
Shanghai, China
Propose a business growth and transformation plan for RLE International China.
Auburn Hills, MI, Seattle, WA, Minneapolis, MN, Monterey, CA
Perform a marketing study focused on the race bicycle tire market