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Costa Mesa, CA
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Project Goal

Optimize use of three global programs to increase pace of innovation and the quantity of new, high-valued products delivered to the market.

Faculty Advisors

John Silberholz
  • Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
Dennis Oswald
  • Lecturer of Accounting
Dennis Oswald is currently a Visiting Assistant Professor of Accounting at the Ross School of Business (University of Michigan), where he has been...

More MAP Successes

India
Create a robust and scalable business model in the fruits and vegetables (F&V) space which could lead to a sustainable business that significantly enhances value for F&V farmers in India...
Japan
Craft a market-entry strategy for Bushu focused on how to launch their business in the U.S.
Seattle, WA
Analyze and interpret how similar global organizations execute a multibrand strategy in a single geographic market.