Exscopia Ltd.

Troy, MI;Tel Aviv, Israel
Project Goal
Formulate an achievable U.S. market strategy and market entry plan with guidance and recommendations for forming strategic, marketing, and channel alliances.

Faculty Advisors
Lecturer of Entrepreneurship
Lecturer of Strategy
Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
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