Ford Motor Company

Dearborn, MI
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Project Goal
Conduct a strategic assessment of Ford's global corporate sustainability reputation compared with Sustainability Leaders, recommend short/medium/long term opportunities to improve performance, and design a strategic framework to translate that performance into business deliverables.

Faculty Advisors

Michael Jensen
  • Professor of Strategy
My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...
Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...

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