Ford Motor Company

Dearborn, MI
Project Goal
Develop a strategic plan to drive growth of customer engagement initiatives within FordPass.
Faculty Advisors
Christina Brown
Christina Brown
Lecturer of Business Administration
Christie Brown’s research is concerned with consumer metacognition and decision-making. She is particularly interested in how consumers' and managers'...
Read more
MAP Type
Weekend MBA MAP
Industry
Technology
Function
Strategic Planning
Region
United States: Midwest
Class Year
2020
More MAP Successes
Federal Signal Corporation
Federal Signal Corporation
Oak Brook, IL
Develop an actionable merger & acquisition strategy, leveraging current and adjacent market verticals, to supplement existing organic growth plans.
Read more