Ford Motor Company

Dearborn, MI
Share
Project Goal
Develop a strategic plan to drive growth of customer engagement initiatives within FordPass.

Faculty Advisors

Christina Brown
  • Lecturer of Business Administration
Christie Brown’s research is concerned with consumer metacognition and decision-making. She is particularly interested in how consumers' and managers...

More MAP Successes

Tel Aviv, Israel
Initiate a strategy and marketing plan for the launch of a psoriasis kit in the US market.
Raleigh, North Carolina
Conduct a market assessment of disruptive technologies and identify potential strategic business partners.
Cincinnati, OH
Define the market opportunity for a value-priced advanced energy option.