General Electric / GE Capital

Eden Prairie, MN

Project Goal

Analyze customer service best practice and benchmarking research to provide recommendations on improvements to customer and driver experience

Faculty Advisors

Waldo O. Hildebrand Professor of Risk Management and Insurance

Professor of Business Economics and Public Policy

Tom Buchmueller is a health economist who is an expert on the economics of health insurance and related public policies. He has done extensive...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

New York, NY

Conduct vendor/product due diligence and recommend new vendor to host investor reporting site

India

Establish a branding strategy for India's pioneering fresh produce brand.

Troy, MI and Tel Aviv, Israel

Perform a new market assessment and formulate a market entry strategy and development plan.