General Motors
San Francisco, CA; Chicago, IL; and New York City, NY
Project Goal
Develop a business case and deployment strategy for an innovative car/ride sharing service that leverages GM's unique capabilities.
MAP Type
Class Year
More MAP Successes
Singapore; Bangkok, Thailand
Design a comprehensive marketing campaign to activate use of mobile apps in Thailand.
Bangalore, India
Determine how the Aadhaar scheme can achieve universal inclusion to allow all Indian residents to avail services based on Aadhaar authentication.
Ann Arbor, MI
Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.