General Motors Corporation
New York City, NY and Detroit, MI
Project Goal
Draft a strategy to optimize the customer experience of a start-up business model that is preparing to scale.
Faculty Advisors
More MAP Successes
Savannah, GA
Develop a roadmap for creating, implementing, and maintaining a virtual/digital community for customers.
Boston, MA
Establish a five-year product road map for current and developing portfolio offerings
Seattle, WA
Recommend changes to Seller Fulfilled Prime (SFP) to increase the variety of products available and enhance revenue.