General Motors Corporation

New York City, NY and Detroit, MI
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Project Goal
Draft a strategy to optimize the customer experience of a start-up business model that is preparing to scale.

Faculty Advisors

Cindy Soo
  • Assistant Professor of Finance
Jim Price
  • Adjunct Lecturer of Entrepreneurial Studies
Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

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