General Motors Corporation

Sacramento/LA, CA, USA
Project Goal
Formulate a five-year strategic market entry plan for GM and Wabtec (formerly General Electric Transportation) for hydrogen fuel cell powered locomotives
Faculty Advisors
Nigel Melville
Nigel Melville
Associate Professor of Technology and Operations
Nigel Patrick Melville is an American sociotechnical scientist, an Associate Professor of Information Systems at the University of Michigan’s Ross...
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Erik Gordon
Erik Gordon
Clinical Assistant Professor
Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and acquisitions...
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MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: West
Class Year
2023
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