General Motors Corporation

Warren, Detroit, MI, USA
Project Goal
Formulate a detailed 3 - 5 year strategic plan to make GM's eCommerce platform best-in-class at marketing and selling software and hardware products

Faculty Advisors
Associate Professor of Technology and Operations
Nigel Patrick Melville is an American sociotechnical scientist, an Associate Professor of Information Systems at the University of Michigan’s Ross...
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Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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