General Motors Corporation

Warren, Detroit, MI, USA
Project Goal
Formulate a detailed 3 - 5 year strategic plan to make GM's eCommerce platform best-in-class at marketing and selling software and hardware products
Faculty Advisors
Nigel Melville
Nigel Melville
Associate Professor of Technology and Operations
Nigel Patrick Melville is a sociotechnical scientist at the University of Michigan. His primary scientific contributions are in the information...
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Chantel Lenard
Chantel Lenard
Lecturer of Marketing
Chantel Lenard is an internationally experienced marketing executive who joined the faculty of University of Michigan's Ross School of Business in...
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MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
United States: Midwest
Class Year
2023
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