Google

Sunnyvale, CA

Project Goal

Create an international go-to-market strategy for Google’s Global Customer Solutions.

Faculty Advisors

Professor of Strategy

My research focuses on the role of social structures in markets. I view markets as social structures that encompass social networks and cognitive...

MAP Type

Industry

Function

Class Year

More MAP Successes

Raleigh, NC and Detroit, MI

Create and propose a strategic plan focusing on IoT solutions for entering the connected car market.

Toledo, OH

Draft a strategic growth plan and financial model to scale business for greater annual sales.

Ann Arbor, MI

Perform a market and pricing analysis to identify how to increase group ticket sales