Gynica ABG Ltd

Tel Aviv, Israel
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Project Goal

Develop a three year go-to-market action plan for U.S. market development, launch, and penetration.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
Industry
Class Year
2022

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