Headspace Health

Santa Monica, CA, USA

Project Goal

Assess reasons for underutilization/low engagement of free products and develop a GTM strategy for equitable access to Headspace's products

Faculty Advisors

Gretchen Spreitzer

Associate Dean for Executive and Corporate Relations

Keith E. and Valerie J. Alessi Professor of Business Administration

Professor of Management and Organizations

Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...

Cheng Gao

Assistant Professor of Strategy

Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...

MAP Type

Industry

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Region

Class Year

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