Headspace Health

Santa Monica, CA, USA
Project Goal
Assess reasons for underutilization/low engagement of free products and develop a GTM strategy for equitable access to Headspace's products
Faculty Advisors
Gretchen Spreitzer
Gretchen Spreitzer
Associate Dean for Executive and Corporate Relations
Keith E. and Valerie J. Alessi Professor of Business Administration
Professor of Management and Organizations
Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...
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Cheng Gao
Cheng Gao
Assistant Professor of Strategy
Cheng Gao is an Assistant Professor of Strategy. His research focuses on innovation, entrepreneurship, and nonmarket strategy. His research examines...
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MAP Type
Full-Time MBA MAP
Industry
Healthcare
Function
Strategic Planning
Region
United States: West
Class Year
2023
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