Heineken U.S.A.

New York, NY
Project Goal

Conduct a competitive analysis and benchmarking study to develop new marketing strategies

Faculty Advisors
Rajeev Batra
Rajeev Batra
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Marketing/Sales
Class Year
2014
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