Hertz Global Holdings Inc.
Park Ridge, NJ
Project Goal
Define go-to-market strategy and develop an implementation playbook
Faculty Advisors
More MAP Successes
Minnetonka, MN
Identify and establish a business case for the top disruptions that UnitedHealthcare should pursue to continue its leadership position.
New York, NY
Perform competitive benchmarking and recommend best practices for introducing and activating a brand/company purpose
Central Florida
Devise a brand position strategy that appeals to multiple age groups and customer segments.