HP Inc.

Vancouver, WA
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Project Goal
Design a scaling strategy for Metal 3D printing technology into mass manufacturing.

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
MAP Type
ExecMAP
Industry
Class Year
2021

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