Hutchinson Group
Auburn Hills, MI, Seattle, WA, Minneapolis, MN, Monterey, CA
Project Goal
Perform a marketing study focused on the race bicycle tire market
Faculty Advisors
More MAP Successes
Berkeley, CA
Conduct strategic market segmentation research with corresponding recommendations for product pricing and positioning of our entry-level product by industry and use-case.
Addis Ababa, Ethiopia
Develop a strategic evaluation framework to assess opportunities for market entry and expansion building on global data.
Troy, MI; Tel Aviv, Israel
Analyze three different potential markets and market segments and design a three-year U.S. market entry strategy.