ICICI Bank
Mumbai, India
Project Goal
Create a product positioning strategy for ICICI Bank's digital wallet product.
More MAP Successes
Boston, MA
Establish a five-year product road map for current and developing portfolio offerings
Troy, MI and Tel Aviv, Israel
Perform a new market assessment and formulate a market entry strategy and development plan.
Sao Paulo, Sao Paulo, Brazil
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company