iConduct/ServIT

Troy, MI; Tel Aviv, Israel; Haifa, Israel
Project Goal

Conduct a U.S. market assessment and develop a market entry strategy that identifies potential partners/distributors.


Faculty Advisors
Lecturer of Entrepreneurship
Lecturer of Strategy
Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
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