Impro Industries USA & Impro Group China

Wuxi, China

Project Goal

Design a five-year market entry strategy and growth action plan with detailed marketing and sales development activities.

Faculty Advisors

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Industry

Function

Region

Class Year

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