Impro Industries USA Inc. & Impro Group Hong Kong

Wuxi, China
Project Goal
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.
Faculty Advisors
Andy Lawlor
Andy Lawlor
Lecturer of Entrepreneurship
Lecturer of Strategy
Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
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MAP Type
Executive MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Region
Asia
Class Year
2017
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