Impro Industries USA Inc. & Impro Group Hong Kong

Wuxi, China
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Project Goal
Propose an Impro 3D Printing services and market development strategy. Formulate a five-year services and market entry implementation plan to add competencies, cap ex, prototyping and low volume production capacity, and market & sales development activities in the automotive, aerospace, medical device, and specialty industry sectors.

Faculty Advisors

Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
MAP Type
ExecMAP
Region
Class Year
2017

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