Intel

Portland, OR

Project Goal

Establish the 4P marketing and product segmentation strategy for a segment of the PC client market.

Faculty Advisors

Clinical Assistant Professor

Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and acquisitions...

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

MAP Type

Industry

Function

Class Year

More MAP Successes

Ford Motor Company

Dearborn, MI

Provide an assessment of parameters that influence the successful installation of workplace charging stations and propose a framework to translate those parameters into strategic actions and policy...

Ford Motor Company

Dearborn, MI

Investigate the impact of algorithmic bias on Advanced Driver Assistance Systems and Automated Driving at Ford and deliver comprehensive viability assessments.

Industree Foundation

Bangalore, India;Channapatna Area, India

Create a future growth strategy for Mission Creative Million's 'DOT Next,' a digital society platform that will create and sustain livelihoods for base of the pyramid informal sector workers in India.