Kimberly-Clark Corporation

Neenah, Wisconsin;Chicago, IL
Project Goal
Provide a content sourcing strategy for the Huggies Rewards app focused on providing sustainable, ongoing content for consumers.
Faculty Advisors
Jim Walsh
Jim Walsh
A.F. Thurnau Professor
Gerald and Esther Carey Professor of Business Administration
Professor of Management & Organizations
Professor of Strategy
In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...
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Rajeev Batra
Rajeev Batra
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Strategic Planning
Region
United States: Midwest
Class Year
2018
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