Lowe's & Celima
Lima, Peru; Philadelphia, PA; Orlando, FL; Dallas, TX ; Chicago, IL; Phoenix, AZ; Mooresville, NC
Project Goal
Conduct a tile category assessment study with the ultimate goal of unveiling opportunities for Lowe's and Celima to strengthen their partnership.
MAP Type
Industry
Region
Class Year
More MAP Successes
New Delhi, India; Uttar Pradesh state, India; Raebareli, India; Lucknow, India; Amethi, India
Create strategies for the total financial inclusion of women affiliated with self-help groups (village-based financial committees).
Seattle, WA
Build a segmentation and targeting strategy that uses customer insights to create personalized marketing programs.
Mumbai, India
Create a product positioning strategy for ICICI Bank's digital wallet product.