Mahindra & Mahindra Ltd.

Mumbai, India
Share
Project Goal
Design a brand strategy to help a sub-compact SUV achieve exponential sales growth.

Faculty Advisors

Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.

More MAP Successes

Seattle, WA
Analyze and interpret how similar global organizations execute a multibrand strategy in a single geographic market.
New York City, NY and San Jose, Costa Rica
Streamline and automate an operations process using a combination of proven re-engineering techniques and leading-edge Robotic Process Automation (RPA) capabilities.
Redwood Shores, CA; Austin, TX; Boston, MA
Formulate an action plan to strengthen the Oracle brand in recruiting and internal employee experience with the goal of improving sales force productivity by attracting and retaining exceptional...