Major League Baseball

New York, NY
Project Goal
Review new innovations that will increase revenue and improve the fan experience and develop a strategic plan that looks at monetization of the game of baseball.
Faculty Advisors
Len Middleton
Len Middleton
Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.
Read more
MAP Type
Executive MBA MAP
Industry
Media/Entertainment/Sports
Function
Strategic Planning
Region
United States: Northeast
Class Year
2017
More MAP Successes
Pure Barre
Los Angeles, CA;Denver,CO
Build a business case for a client-facing retreat program that will facilitate client engagement and improve brand loyalty, therefore improving client retention.
Read more
Kamedis Inc.
Tel Aviv, Israel;Los Angeles,CA
Formulate a growth plan for Kamedis to assess and be ready for an approaching major alliance and potential M&A candidates as opportunities are possible.
Read more