MANN+HUMMEL Group

Raleigh, NC, USA
Project Goal
Create a market entry strategy for the high efficiency water filtration market.
Faculty Advisors
Len Middleton
Len Middleton
Lecturer of Strategy and Entrepreneurship
Professor Middleton's research focuses on corporate strategy, private equity, development and funding of high-tech startup companies.
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MAP Type
Executive MBA MAP
Industry
Manufacturing
Function
IT
Region
United States: Mid-Atlantic
Class Year
2023
More MAP Successes
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Keurig Dr Pepper
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Develop a strategic roadmap of products and services for expanding Keurig Dr. Pepper in new environments.
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Develop the assessment, strategic framework, and unbiased recommendation for vehicle retention, service retention, and aftermarket optimization to drive increased loyalty.
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