Marpé Technologies

Tel Aviv, Israel

Project Goal

Complete a U.S. market assessment and develop a market entry strategy.

Faculty Advisors

Lecturer of Entrepreneurship

Lecturer of Strategy

Director, Global MBA Projects for Ross & The William Davidson Institute

Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Santa Monica, CA

Create a comprehensive business plan for both user experience and marketing.

Chicago, IL

Create a strategic plan for future app and revenue growth opportunities.

Rockville, MD

Develop a strategy to direct members to urgent care/clinical decision units (CDU) and reduce over utilization of emergency departments.