Microsoft Corp.

Redmond, WA
Share
Project Goal

Formulate a global market entry plan for an incubation project.

Faculty Advisors

Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Erik Gordon
  • Clinical Assistant Professor
Professor Gordon's areas of interest are entrepreneurship and technology commercialization, venture capital, private equity, mergers and...
Industry
Class Year
2022

More MAP Successes

Phoenix, AZ; Reno and Las Vegas, NV; Nashville, TN; Washington, DC; Austin, TX; Detroit and Troy, MI
Assess the current performance and competitive landscape and formulate a specific strategic plan to improve successful recruitment and retention of women and minority attorneys.
Ann Arbor, MI
Investigate and develop a business plan to create solar farms on airport grounds.
New York City, NY
Evaluate the performance of a new digital product and determine the best way to grow volume from this channel.