Microsoft Corporation

Redmond, WA
Share
Project Goal
Explore the impact and implications of Open Banking - Transaction level of secure financial information sharing between retailers and banks.

Faculty Advisors

Venkatram Ramaswamy
  • Professor of Marketing
Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized...
Nigel Melville
  • Associate Professor of Technology and Operations
Nigel P. Melville is an associate professor of information systems at the Stephen M. Ross School of Business, University of Michigan, and Design...
Industry
Function
Class Year
2020

More MAP Successes

Fort Collins, CO and Asheville, NC
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.
Seattle, WA
Formulate a go-to-market strategy for Amazon's B2C Certified Refurbished (CR) business.
Peru and Japan
Formulate a winning Japanese corporate and marketing strategy and develop a three year market entry and growth plan for this market.