Oak View Group (OVG)

Los Angeles, CA
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Project Goal

Strategize how to maximize marketing value for brands in Music across Venues, Promoters, Labels and Artists.

Faculty Advisors

Andy Lawlor
Andy Lawlor
  • Lecturer of Entrepreneurship
  • Lecturer of Strategy
  • Director, Global MBA Projects for Ross & The William Davidson Institute
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
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MAP Type
ExecMAP
Industry
Function
Region
Class Year
2022

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