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San Jose, CA
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Project Goal
Conduct market research to develop a strategic marketing plan to drive product adoption and revenue growth.

Faculty Advisors

James P. Walsh
  • A.F. Thurnau Professor
  • Gerald and Esther Carey Professor of Business Administration
  • Professor of Management & Organizations
  • Professor of Strategy
  • Chair of Strategy
Research, teaching, and service define my professional life. Two qualities distinguish much of my work. I am fascinated by cross-level relationships...
Cindy Soo
  • Assistant Professor of Finance
Class Year
2020

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