PayPal

San Jose, CA

Project Goal

Conduct market research to develop a strategic marketing plan to drive product adoption and revenue growth.

Faculty Advisors

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

MAP Type

Industry

Function

Class Year

More MAP Successes

Accra, Ghana

Devise a strategic plan for a lean, high-impact, financially sustainable and scalable ultrasound training program.

Intel

Boston, MA; Portland, OR

Determine business strategy to ensure the broader vendor community chooses to optimize software on Intel’s platform

Costa Mesa, CA

Optimize use of three global programs to increase pace of innovation and the quantity of new, high-valued products delivered to the market.